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Posted: Feb 12, 2024

Media Planning and Digital Advertising Analyst

So, what’s the opportunity?

To continue to provide a high-quality level of service and support to our growing clientele, spark* is expanding our team by adding a Media Planning and Digital Advertising Analyst to our ranks. The successful candidate will be responsible for planning advertising campaigns, gathering and analyzing data related to those campaigns, optimizing performance, and reporting on results. They will have the opportunity to learn more about the digital advertising space and grow in the role.

Apply to Position

Responsibilities:

  • Plan and implement advertising campaigns
  • Gather data from various sources such as Google Analytics, Facebook Ads Manager, and other platforms
  • Analyze data to identify trends and patterns
  • Develop insights and actionable recommendations to optimize digital campaigns
  • Monitor and report on performance metrics such as impressions, clicks, and conversions
  • Track and monitor digital advertising budgets
  • Identify opportunities for improvement and new strategies for growth
  • Collaborate with other departments to ensure alignment and optimization of digital campaigns
  • Stay up to date on industry trends and best practices
  • Possess a positive attitude and be willing to take on new challenges
  • Be open to teaching yourself new skills or techniques when necessary, and show initiative to find solution
  • Work under tight timelines, prioritize projects, and be able to shift gears when required

Requirements:

  • Degree or diploma in Marketing, Advertising, or a related field or be able to demonstrate sufficient experience in lieu of a certificate
  • 1-3 years of experience in digital marketing and/or analytics
  • Familiarity with online advertising tools and technologies
  • Ability to analyze data and present insights in a meaningful way
  • Excellent communication and interpersonal skills
  • Highly organized with strong attention to detail
  • Self-motivated with the ability to work independently

Bonus points:

  • Demonstrate an interest and involvement in politics, civic engagement, and/or activism/causes
  • Bilingual language skills