From ideas and trends to our thoughtful comments on the latest in advertising, design and technology, there is a little something here for everyone.
Our latest research shows that when it comes to what is making them feel hardship, inflation is a worse problem for far more people.
Fresh research by spark*insights reveals Canadians are divided about the benefits and drawbacks of Artificial Intelligence (AI) on society, and worried about the impact on democracy. Here’s what we found:
Two thirds of those interviewed think Pierre Trudeau, Brian Mulroney and Jean Chretien were better at the job of Prime Minister than Justin Trudeau has been. A majority, 57%, think Stephen Harper was a better Prime Minister than the current incumbent.
When voters signal a restlessness for change, sometimes it’s because they want a big new vision, and lots of fresh new ideas. That’s not exactly the mood of most Canadians today.
These days it’s hard to escape conventional wisdom that Justin Trudeau is deeply disliked by Canadians. Only thing is, it’s not accurate.
She conveyed a softer, family-oriented side to the CPC leader.
One in every two Canadians (49%) say they contracted COVID, and 1-in-10 (11%) were infected more than once. But while almost 90% of Canadians have had prior vaccinations for Covid, a lot fewer are sure they will get another booster, and 28% are sure they will not do so.
The following findings are from a spark*insights survey commissioned by Egale Canada (online, 1300 Canadians, October 4-8, 2023, over-samples of 350 Saskatchewanians & 300 parents of children under the age of 18). Here’s what we found.
Conservatives say killing it will save people money, others say it’s an essential in the fight against climate change. Here’s how it lands with voters.
What’s the mood of the country? For a long time this question has been understood as a surrogate for “how do I feel about Canadian politicians in power”. How true that ever was is open to debate, but generally if people thought things were “on the wrong track” they were more open to challengers and more skeptical about incumbents. Something’s different today.
It’s not quite 100 years old, and it’s not a sure thing it will make it to 100.
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