In the coming weeks it can be expected that the focus of the Canadian public and our politicians will be on rebuilding and recovery efforts. Provinces have begun to rollout their plans for how to transition our lives back towards some semblance of normalcy. The name of the game will be slow and steady. At the same time, we have seen a decline in interest around COVID-19 from the public. According to Google Trends, interest around COVID-related search terms peaked at the end of March and has been falling since.
This isn’t to say that Canadians no longer care, but that their mood has begun to shift. They are looking forward, interested to know when social distancing will end and what comes next. We see this in the most recent round of Abacus Data research.
It is important for different sectors and organizations to pull together their communications plans on how they will be an integral part of the greatest rebuilding effort our nation has ever seen.