With decreasing attention spans and more content available than ever, short form video content is taking over the internet.
This scroll-worthy content is more popular now than ever. Video content accounts for over 80% of global online traffic. Not only are videos being watched more often, a study also reported that users share videos at twice the rate of any other form of content.
We think one video platform is underrated: YouTube Shorts. YouTube launched Shorts globally in July 2021, not long after TikTok’s rise to popularity. With 1.5 billion monthly users and an average of 30 billion views per day, YouTube Shorts has the highest reach of any short video platform.