Senior Director, Marketing Innovation, Data & Analytics
Matthew’s passion for digital media & performance marketing has continued to grow since he began working in digital in 2001.
Born and raised in Quebec City, Matthew is bilingual and graduated from McGill University in business. He discovered his passion for the digital space when he launched his own business after graduating. He then went on to work for an international digital agency for 5 years and grew his expertise. He then went on to work at Home Depot Canada for 4 years, managing all digital platforms and online presence. During that same time, Matthew helped launch a new start-up which grew dramatically and was awarded “2018’s Canada’s top growing Companies”.
This led him to start his own digital consulting business, where he has helped multiple small businesses grow their digital presence and performance over the last 5 years.
Matthew has since partnered with spark*advocacy to help drive overall digital performance and strategy.