What is social listening?
At its core, social listening is made up of two parts – monitoring and analyzing. It includes monitoring social media for direct mentions of your organization, as well as conversations and trends around keywords, topics, competitors or industries. These insights can then be analyzed and used to guide your marketing strategy.
In practice, social listening is made possible through powerful software tools and an understanding of your organization’s goals. Getting started with social listening involves doing a deep dive into the keywords, hashtags, competitors etc. most relevant to your organization. The software will then pull real-time data from millions of online sources, including social networks (Facebook, Twitter, Instagram, YouTube), blogs, forums and news sites.