Director, Digital Strategy
With his 10 years of experience in the non-profit space, John has developed a wealth of knowledge in digital advertising, SEO, web analytics, email campaigns and all things digital.
A unique background in both computer science and political science contributed to a rewarding career at the Canadian Red Cross and SOS Children's Villages. At SOS, John designed and implemented digital fundraising, SEO and email campaigns from start to finish.
Quantitative metrics define John's approach to digital marketing. His passion for developing custom web analytics implementations enables him to provide clients with advanced data on user behaviour, intent and engagement. These insights are crucial for achieving the most successful campaigns.
Stemming from his early experiences travelling the world, John has a strong passion for news and public affairs. These are only matched by his interest in racing greyhound welfare and his love for his dog, Aspen. (John also loves his wife dearly.)