A NU future.
When the Nunavut Agreement was signed in 1993 between the Inuit and the Crown, Canada’s promise to the Inuit was that federal and territorial governments would employ Inuit proportional to the population they represent in the territory.
Unfortunately, though Inuit represent 85% of Nunavut’s population, only 51% of public sector jobs. As a result of this gap, Inuit families are projected to miss out on over $1.3 billion in lost wages over the next six years alone and face stark challenges such as unemployment, underemployment, depression, high suicide rates, high rates of food insecurity, and low literacy rates.
Nunavut Tunngavik Inc. — an organization dedicated to ensuring this agreement is being enacted and respected by the government — partnered with spark*advocacy to implement a campaign to raise awareness of the vital importance of honouring this agreement.
Titled “A Nu Future for Nunavut” we strategically targeted the Ottawa political ecosystem, including Cabinet Ministers, Members of Parliament, Senators, support staff, the parliamentary press gallery, and relevant public services. Using a compelling narrative supported by powerful visuals, our campaign is delivered across multiple channels, including print, out-of-home, digital, and social (including Twitter, Facebook, and Instagram). The campaign went into market late November 2017 and will run until late February 2018.
The campaign will culminate in an Ottawa panel discussion that seeks to raise the profile of Article 23 obligation, the consequences of not meeting it, and a renewed awareness of the issue amongst key political decision makers.