spark*advocacy teamed up with the Pembina Institute to develop evocative animated concepts to build momentum behind a clean energy transition in Canada. Themes spanned innovation, retrofitting, carbon pricing, coal phase-outs, community participation, and re-imagined transit structures.

To further build momentum, spark* also developed a microsite to spur action and further increase awareness amongst Canadians of the need—and value—of a clean energy transition in Canada.