Innovate for life.
Innovative Medicines Canada is a national organization that represents more than 45 companies within Canada that are revolutionizing healthcare through the discovery and development of new medicines and vaccines.
spark*advocacy and Innovative Medicines Canada (IMC) are currently serving a national campaign with four target audiences including the federal government, all provincial government ecosystems, Canadians working within the healthcare industry, and Involved Canadians.
The primary focus of the campaign is to build awareness around the government’s recent proposal to make changes to the way medicines are priced in Canada and the resulting impact on Canadians and their access to innovative medicines. The primary objective is to improve the current investment and innovation ecosystems that directly lead to life-saving advances in medicine.
This campaign utilizes a variety of traditional, animated and video assets that are placed across digital, social (Facebook, Twitter, LinkedIn, Instagram and Snapchat), traditional print and out-of-home placements across the country that are strategically placed to surround our audiences, in addition to healthcare specific site placements.
This high-level, nation-wide campaign is eye-catching, hard-hitting, and moving.