• Back

National Apprenticeships Program

The Context

In 2022, the Native Women’s Association of Canada launched the National Apprenticeships Program (NAP) in partnership with the Government of Canada.

The program connects small- and medium-sized enterprises with Indigenous women and gender-diverse people for apprenticeships in the skilled trades.

spark* has partnered with NWAC to promote the program to both SMEs and potential apprentices, through the creation of a website and a comprehensive communications and media outreach strategy. Campaign creative materials, including testimonial videos, have emphasized the benefits of a career in the skilled trades, the significant place that the skilled trades have in Canada’s future, and the importance to the sector of hiring Indigenous women and gender-diverse people.

Like this work? We do too, and we'd love to work with you!

Drop us a line