The power of building your personal brand

Most of us are familiar with the importance of brand building for organizations, but are you dedicating time to establish your personal brand? While this may sound daunting, a well-established personal brand offers significant benefits for both you and your organization.

Building a personal brand is about telling your authentic story. This is a chance for you to communicate what drives you, the experiences you’ve had, and the value you create. A strong personal brand will help you command respect and inspire confidence. On a personal level, you’ll be able to stand out from the crowd, while on a business level, you can help establish trust and credibility in your organization.

How to establish your personal brand

Focusing on your social media presence and creating compelling content is one of the best ways to begin establishing your personal brand. The social networks you use will be dependent on your field and the type of content you want to share; however, for professionals, we always recommend LinkedIn. Designed for networking, LinkedIn is great for fostering meaningful connections and building your network.

Consistency is key when building your brand online. Create content with your audience in mind and make time to schedule posts each week. This doesn’t need to be difficult – you can develop original content, or simply share existing content with your own commentary added. If this is something you just don’t have time for, the spark* team can help. We work with leaders across a wide range of industries to help boost their presence on social media. Our goal is to save you time by developing original content which captures your voice, sentiment, and opinions, while giving you one less thing to worry about.

Importance for organizational leaders

While establishing a personal brand is important for everyone, for executives, it can impact the entire organization. Ensuring executives are active on social media is critical for humanizing an organization – executives are natural influencers, who are often seen as the face of the company. In fact, 93% of consumers believe CEOs who are active on social media help organizations communicate values, shape reputation, and improve corporate leadership during crises. By facilitating connections, these leaders can stay in touch with their audience while inspiring other employees to become advocates.

How spark* can help

If you’re ready to begin establishing your personal brand online, we can help. Our team will provide you with the tools to get started, helping you determine your tone, posting schedule, and content streams, along with recommendations for suggested social channels. We’ll provide custom support based on your needs, with service offerings including:

• Social media workshops tailored to your goals.
• Original content creation.
• Full or partial social media support, including: a custom strategy, content calendars, posting, and reporting.
• Social listening, to help you lead the conversation by analyzing trending topics in your industry.
• Paid social media support, from follower campaigns to boosted posts.

Parting thoughts

Although your job may change, your personal brand always stays with you, and is worth investing time and energy into. If you’re ready to start telling your story, drop us a line at hello@sparkadvocacy.ca.