Blog

Looking for ways to elevate your organic communications strategy? Email marketing could be your missing piece.

Social media has evolved beyond a space for sharing personal updates; these days it is also a dynamic tool for advocacy and awareness.

For people working in marketing, advertising, advocacy, public relations, government relations, or even in the news business, a common question around the table (or Zoom call or WhatsApp group) is often: what do we call this thing?

In today's digital age, online scams are becoming increasingly sophisticated, and social media platforms are no exception.

Veteran Canadian journalist Peter Mansbridge, has joined spark*advocacy as Senior Counsel.

Over the past two decades, social media has evolved from a platform for virtual communication and connection to an essential marketing tool. Now, with both X (formerly Twitter) and Meta proposing ad-free subscription services, the social media landscape may shift yet again.

Producing COVID public health advertising for the Government of Canada proved to me that research is an indispensable part of any communications campaign. Now I’m joining spark*advocacy to help make it the most research-driven communications and marketing firm in the country.

My role comes at a pivotal time in public relations, where the way in which people consume news or stories is changing at lightning speed.

Building a personal brand is a chance for you to communicate what drives you, the experiences you’ve had, and the value you create.

Meta’s Twitter-competitor “Threads” was launched with a bang on Wednesday night, with over 30 million people creating accounts within the first 24 hours. This overwhelming start was marked by both excitement and uncertainty of what this could mean for the world of social media.

Starting in 2024, Google is eliminating third-party cookies, replacing them with its new Privacy Sandbox. What does this change mean for web users and advertisers though?

This April marked one year since Ontario’s Bill C-218 took effect, removing a federal ban on sports betting and opening the doors to an expanded market for bettors and operators in the province.

Google Analytics will stop collecting all data for websites that have not migrated over to its latest version: Google Analytics 4 (GA4).

Using AI programs to write content is an enticing option - but do these programs live up to human expectations of what content should look and sound like?

The National Hockey League made headlines this fall with the introduction of a brand-new system of ‘digitally-enhanced dasher boards,’ which uses AI-supported technology to replace physical in-arena advertising with virtual ones – in real time.

Video content accounts for over 80% of global online traffic. With decreasing attention spans and more content available than ever, short form video content is taking over the Internet.

The SERP is the result of bots crawling every page of the web, collecting information from each page, and putting them into an index. You can think of this index like a giant library.

In this blog, we’ll walk you through two easy ways to take your videos to the next level. All you need are two simple tools: a phone or a computer with a webcam and a light source.

The most popular app downloaded globally in 2020 and 2021, TikTok is an outstanding platform to reach consumers both through digital advertising and organic posting. With one billion active monthly users, organizations can use the platform’s unique algorithm to their advantage, potentially attracting an audience of millions.

The IABC World Conference brings together communications professionals from across the world to meet peers, learn from experts, and share information on the latest and greatest communication tools and trends.

From guiding content strategy to gaining industry insights, social listening is an essential tool to ensure your organization is communicating effectively on social media.

The Facebook algorithm can be a bit of a mystery. We're here to help you decode the platform and test out new strategies to maximize your results.

Political advertisements are critical to generate, modify, or reinforce political attitudes of voters by triggering emotional responses, leading to shifts in an individuals’ feelings and moods.

One of the many lessons we’ve learned over the past year and a half is just how reliant we are on the digital world. When COVID-19 kept us at home, the only way we could communicate with one another was through calls, emails, and social media – pushing us further into the digital norm.

Amid a rising 4th wave of COVID-19, the Liberals are again asking Canadian voters to trust the Trudeau brand. In what amounts to a referendum on his pandemic leadership, the election is essentially a two-horse race with respect to who can form government: Trudeau's Liberals and O'Toole's Conservatives.

We have all heard and used terms like “unprecedented” and “uncertain” and they reflected the situation, but we have moved beyond the initial response and so should your communications.

Social media has created an easier way for conspiracy theories and misinformation to spread among the abundance of COVID-19 information out there these days. How you navigate that and what it means for your communications is the challenge.

A decline in interest around COVID-19 from the public, is showing a shift in mood not a lack of care.

The spark* team has a little fun picking, reviewing, and analyzing our favourite Super Bowl ads.