Increase awareness.
Improve reputation.
Advocate for a cause.
spark* a conversation.
We are the partners
you’ve been looking for.


Who have we worked with?

Over the years we’ve been lucky to partner with some truly fantastic and eclectic organizations across Canada, and a few abroad. We work across issues and sectors with a mix of start-ups, corporate clients, unions, industry associations, non-profits and charities, and coalitions. All of them with a great story to tell.

Let’s work together


Our work

From national, multi-media awareness and activation campaigns, to precision targeted initiatives, rebrands, websites, and collateral material — we love that our clients love what we do. Here are just some examples you may enjoy.

See all of our work


What makes us unique?

It's a combination of our people and the philosophy we apply to our work. We are a unique blend of disciplines, experiences and expertise — something you will not find anywhere else.


More than ads,
much more

We’re best known for our awareness, reputation and advocacy marketing campaigns. But many of our clients take advantage of the full suite of capabilities and services we have to offer.

Learn more about what we do

Strategic Counsel

Strategic Counsel



Audience Targeting

Audience Targeting

Coalition Building

Coalition Building



Media Training

Media Training

Media Relations

Media Relations

Social Shareables

Social Shareables




... and more


Our team

We are a team of experienced, multi-disciplinary professionals — curious, creative, hard-working, and fun to partner with. Click or tap to learn more about each of us. If you’re interested in joining our team, send us a note.

Perry Tsergas

President + CEO, Partner

Adrian Jean

Chief Creative Officer, Partner

Bruce Anderson

Chief Strategy Officer, Partner

Peter Mansbridge

Senior Counsel

Christine Burke

Managing Director, Account Team

Matthew Gangnier

Managing Director, Targeting Team & Marketing Innovation

Billy Allen

Managing Creative Director

Michelle Vallier

Director of Operations and Human Resources

Annette Goerner

Director of Public Relations

Alex Kohut

Senior Director, spark*insights

Morgan Swan

Senior Account Director

Laurel Sallie

Senior Account Director

Sabrina Grover

Senior Account Director - Alberta Lead

Robert Decher

Account Director - Web Practice Lead

Dustin Fitzpatrick

Account Director

Marcus Cuomo

Account Manager

Erika Lashbrook Knutson

Account Manager

Elisabeth Guthrie

Account Coordinator

Maya Mainland-Gratton

Account Coordinator & Copywriter

Emily Wagar

Senior Manager, Communications and Social Media Strategy

Beatrix Feltham

Senior Manager, Media Planning and Strategy

Reid McCrory

Senior Media Planning and Digital Advertising Analyst

Farshad Ershadi

Media Planning and Digital Advertising Analyst

Lauren Nunes

Social Media and Content Marketing Strategist

Alexa McGannon

Media Planning and Digital Advertising Analyst

Linden Polos

Senior Designer

Karine Delorme

Senior Designer

Sabrine Rogers


Elie Khalil

Senior Motion Designer

Katie Phillips

Senior Web Developer

Leshan Patterson

Jr. Web Developer

Sam Scott

Studio Manager

Wookwon Shim

Staff Accountant

Tanya Tyagi

Research Intern

Anmiao Wu

Public Relations Coordinator