Our spark*insights team conducts a variety of public opinion research. With a speciality in narrative message testing and ad testing. Our toolbox includes custom online surveys, focus groups, and third-party data analysis.
We study what people like, dislike, will vote for, and try to understand why. We explore company and industry reputation, policy issues and crisis management topics.
Find out what we can do to help you by emailing our insights team at hello@sparkadvocacy.ca.
Details around service standards and price impacts will matter, but the public instinct is less anxiety and more willingness to imagine the upsides of change.
80% are willing to tax or limit exports of oil, canola, potash and electricity, and end purchases of US military equipment.
Canadian voters are galvanized by Trump’s attacks and aligned with Carney’s approach.
Conservatives sit 24 points behind the Liberals among voters on the centre of the spectrum.
Canadians aren't flinching, panicking or for capitulating in the face of Trump's pressure tactics. Trump's schtick is getting old.
Latest spark*insights survey shows two thirds would prefer a Carney government to one led by Pierre Poilievre.
Carney's initiative is likely to find broad acceptance, based on results we found in May.
Our data suggests it's a possibility. The Liberal brand is not toxic, and some of the shine is off the Ford government.
Only 27% think - in the end - Canada will be worse off than before the Trump tariff conversation started.
Tell us your needs, challenge us with your project, get an estimate, come for a coffee and a chat (or reach out for a virtual one)!
Address: 71 Bank Street, 6th Floor, Ottawa, Ontario, K1P 5N2
Email: hello@sparkadvocacy.ca
Telephone: (613) 367-5513
Follow us on social:
© 2026 spark*advocacy Inc., All rights reserved.