Insights

Our spark*insights team conducts a variety of public opinion research. With a speciality in narrative message testing and ad testing. Our toolbox includes custom online surveys, focus groups, and third-party data analysis.

We study what people like, dislike, will vote for, and try to understand why. We explore company and industry reputation, policy issues and crisis management topics.

Find out what we can do to help you by emailing our insights team at hello@sparkadvocacy.ca.

Bruce Anderson

Yes, it's the economy. But it's also the attitude. March 16, 2026

spark* data reveals that Mark Carney's popularity is partly due to Canadians seeing something they thought was no longer possible in politics - bringing people together across dividing lines.

Bruce Anderson

Liberals lead by 15, and the Prairies are in play. March 9, 2026

Wide leads in Quebec, Ontario, Atlantic and BC. But the numbers have tightened, a lot, in Alberta and Saskatchewan. PM Carney's travels to market Canada is one reason why.

Bruce Anderson

Poilievre's speech revealed how Mark Carney has repriced the political market. February 2, 2026

Red Tories and blue Liberals have found someone they like better, and trust more. Poilievre’s speech reflected a recognition that he had to change to be competitive.

Bruce Anderson

Approval of Carney government rises to 64%; 78% believe arrangement with China on canola and cars was the right thing to do. January 26, 2026

Two thirds think the Conservatives should replace Poilievre, including 27% of Conservative voters.

Bruce Anderson

Satisfaction with Carney government up 3 points to 62% - as voters think differently about economic challenges. December 8, 2025

Normally if people are down about the economy they are angry at government. It’s more complicated right now, as people see economic pressures from outside our borders.

Bruce Anderson

Politics comes down to the swing voters. Who are they and what are they feeling? December 4, 2025

Always lots of coverage of top line horse race numbers, but that can be like putting vaseline on the lens. Elections turn on a pretty small group of voters who are up for grabs.

Bruce Anderson

Forcing an election against this budget would be a big risk for opposition parties. November 17, 2025

69% think the opposition parties should let the budget pass, including 73% on the left and 51% on the right. Hardly fertile ground for the NDP and the CPC.

Bruce Anderson

47% of those on the right believe it's best to choose a new leader for the Conservative Party November 11, 2025

Betting on Poilievre is betting that someone who’s been in politics for 20 years will grow more popular, and the odds tell us that only rarely happens.

Bruce Anderson

Royal Family among Canadians? Affection is much stronger for the next King and Queen, than those we have today. October 21, 2025

Kate, Will, and to a lesser degree Harry, are a lot more popular than Charles and Camilla.