Our spark*insights team conducts a variety of public opinion research. With a speciality in narrative message testing and ad testing. Our toolbox includes custom online surveys, focus groups, and third-party data analysis.
We study what people like, dislike, will vote for, and try to understand why. We explore company and industry reputation, policy issues and crisis management topics.
Find out what we can do to help you by emailing our insights team at hello@sparkadvocacy.ca.
Two thirds think the UK made a mistake getting out of the EU.
Liberals lead everywhere except Saskatchewan and Alberta and the gap has closed there.
In 20 days, support has dropped by 7 points, opposition is up 13, and few are confident that US and Israeli leadership have a plan.
Marjorie Harris and Michael Hughes are deadlocked, with net favourability scores of +1. The thing is, they are made up names for an experiment.
spark* data reveals that Mark Carney's popularity is partly due to Canadians seeing something they thought was no longer possible in politics - bringing people together across dividing lines.
Wide leads in Quebec, Ontario, Atlantic and BC. But the numbers have tightened, a lot, in Alberta and Saskatchewan. PM Carney's travels to market Canada is one reason why.
Red Tories and blue Liberals have found someone they like better, and trust more. Poilievre’s speech reflected a recognition that he had to change to be competitive.
Two thirds think the Conservatives should replace Poilievre, including 27% of Conservative voters.
Normally if people are down about the economy they are angry at government. It’s more complicated right now, as people see economic pressures from outside our borders.
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