Our spark*insights team devours data from everywhere and develops custom research for our clients. We study what people want, like, vote for, and why. We explore company and industry reputation, issue and crisis management, ad design and testing. We are a go to for the latest and most pertinent information to help our clients make informed decisions. Because it’s better to know.
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Always lots of coverage of top line horse race numbers, but that can be like putting vaseline on the lens. Elections turn on a pretty small group of voters who are up for grabs.
69% think the opposition parties should let the budget pass, including 73% on the left and 51% on the right. Hardly fertile ground for the NDP and the CPC.
Betting on Poilievre is betting that someone who’s been in politics for 20 years will grow more popular, and the odds tell us that only rarely happens.
Kate, Will, and to a lesser degree Harry, are a lot more popular than Charles and Camilla.
The Conservative coalition in 2025 includes a lot of younger voters for whom Stephen Harper is not a touchstone.
Oval Office rapport between leaders is highly sensitive; 71% said this exchange went well, or as well as the circumstances made possible.
From mining and energy to technology, banking and the rule of law, pluralism, free speech, and a good work ethic, Canadians see potential through the headwinds.
Our survey reveals Canadians prefer 'heads down', to elbows up or down; endorse the PM's pursuit of opportunities around the world.
Canadians across party lines are broadly united on one point: when companies move jobs out of the country, there should be consequences.
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