What You’ll Do:
Plan and execute advertising campaigns across multiple platforms. Utilize analytics tools such as Google Analytics and Facebook Ads Manager to gather and interpret performance data. Collaborate with account teams and cross-department partners to align campaign tactics with client objectives. Analyze campaign data to identify trends, insights, and optimization opportunities. Proactively troubleshoot issues and recommend solutions. Provide actionable recommendations to improve campaign performance. Monitor key performance indicators (impressions, clicks, conversions). Manage and optimize campaign budgets to ensure efficiency. Prepare clear, accurate reports and presentations for internal and client use. Evaluate channel effectiveness and recommend new tactics or approaches. Stay current on industry trends, emerging platforms, and best practices. Ensure compliance with data privacy and regulatory standards. Lead 5–10 client projects at any given time. Manage approximately $1,000,000 in media spend annually.
Key Competencies:
- Campaign Performance: Strong ability to analyze performance metrics, optimize placements, and apply data-driven insights to improve ROI.
- Internal Projects: Contribute to operational improvements and process efficiencies through structured initiatives.
- Client Growth & Retention: Build and maintain strong client relationships, driving retention and expansion opportunities.
- Innovation & Exposure: Bring forward new ideas, technologies, and strategies to enhance team capabilities.
- Development & Knowledge Sharing: Engage in professional development and share learnings with colleagues.
- Efficiency: Manage time, budgets, and processes proactively with a focus on cost-effectiveness.
- Communication: Clear, accurate written and verbal communication; ability to influence and keep stakeholders informed.
- Teamwork: Foster positive, respectful, and collaborative working relationships across teams.
- Reliability: Dependable attendance and responsiveness to organizational needs.
- Initiative: Take ownership of work, anticipate needs, and resolve problems with minimal oversight.
- Quality of Work: Produce high-quality deliverables with strong attention to detail.
Technical Skills:
Microsoft Office Suite. Google Workspace (Docs, Sheets, Calendar, Gmail). iWork and macOS. Adobe Creative Suite. Dropbox. Google Ads, Meta Ads Manager, X (Twitter), LinkedIn Ads.
Required Skills & Experience:
1–2 years’ experience in digital marketing, media planning, or analytics. Degree/diploma in marketing, advertising, communications, or related field. Proficiency in online advertising tools and technologies. Ability to analyze and present data-driven insights clearly.
Bonus Points:
Experience in a consulting or agency environment. Demonstrated interest in politics, civic engagement, or cause-based campaigns. Bilingual (English/French)
What spark* Offers:
- Hybrid work environment (Ottawa area)
- The chance to work on campaigns that make a real impact, collaborate with a high-energy team, and grow your skills in strategy
- Competitive compensation and benefits (details to be discussed)
- Opportunities for professional growth
- Full-time, 40 hours/week, occasional overtime as needed.
To apply : Please send a copy of your CV with the job title in the email to Matthew at careers@sparkadvocacy.ca.
