Public Relations Strategist

So what’s the opportunity?

Apply to Position

Key Responsibilities:

Reporting to the Managing Director, Public Relations, you will:

• Work directly with clients to gain deep understanding of their challenges, objectives, and desired outcomes
• Develop and implement public relations and communications strategies based on client goals
• Pitch stories, op-eds, and narrative pieces to media outlets; build and maintain media relationships
• Draft compelling content including op-eds, press releases, media advisories, and other thought leadership materials (e.g. podcast content, commentary)
• Develop and maintain key messaging frameworks and narrative lines for clients
• Organize press conferences, media briefings and support logistics as needed
• Provide strategic input on social media content and strategies when required
• Monitor media landscape, track coverage, assess performance, and adjust strategy as necessary
• Remain informed on public affairs and the political landscape
• Other duties as assigned including contributing to internal agency thinking, helping to identify emerging trends, tools, and practices that can benefit clients
  

Experience + Qualifications:

The ideal candidate has:

• 4–5+ years of experience in public relations or communications, ideally in an agency environment or a fast-paced in-house role, with a strong track record in earned media and thought leadership
• A self-starter mindset and the confidence to hit the ground running, with sharp strategic instincts and sound judgment
• Exceptional writing skills that are crisp, persuasive, and adaptable across op-eds, press releases, media advisories, and key messaging
• A proven ability to pitch stories and op-eds, secure coverage, and build lasting relationships with journalists and editors
• Strong client-facing skills, including the ability to quickly grasp complex issues and turn them into clear, compelling narratives
• Some experience supporting social media efforts that complement earned media and amplify public relations strategies
• Comfort navigating the fast pace environment while multitasking across multiple projects, clients, and deadlines
• Experience working directly in media, whether in journalism, editorial, or senior media relations an asset
• Bilingualism in English and French is an asset.

What spark* Offers

• Hybrid work environment (Ottawa area)
• Exposure to diverse clients and issues
• Collaborative and dynamic workplace culture
• Competitive compensation and benefits (details to be discussed)
• Opportunities for professional growth

To Apply

Please send your CV and a cover letter to annette@sparkadvocacy.ca with the title of the job you are applying for in the subject line. Only shortlisted candidates will be contacted.