Subscribe for more!
Subscribe to our newsletter for insights and articles on wide ranging issues including reputation management, branding, advertising, awareness, advocacy, and communications. You can unsubscribe anytime.
One in every two Canadians (49%) say they contracted COVID, including 1-in-10 (11%) who were infected more than once. But while almost 90% of Canadians have had prior vaccinations for COVID, a lot fewer are sure they will get another booster, and 28% are sure they will not do so.
Findings from our latest spark* insights polling (online survey of 2,000 Canadians conducted in October 2023) include:
Bruce Anderson: “Millions of Canadians have had COVID and while many plan to get a COVID booster this fall, a sizeable minority will not. This is likely due to a combination of factors, including: less fear of the severity of the illness, the accumulation of misinformation about risks associated with the vaccine, and politicization of the choice to be vaccinated or not. For those who want to see higher uptakes of COVID vaccines, the data make it clear that the challenges are largest among young people and conservative voters.”
Survey details: October 10-15 online, 2000 cases nationwide in Canada.