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Findings from our latest spark* insights polling (online survey of 2,000 Canadians conducted in October 2023) include:
Bruce Anderson: “Millions of Canadians have had COVID and while many plan to get a COVID booster this fall, a sizeable minority will not. This is likely due to a combination of factors, including: less fear of the severity of the illness, the accumulation of misinformation about risks associated with the vaccine, and politicization of the choice to be vaccinated or not. For those who want to see higher uptakes of COVID vaccines, the data make it clear that the challenges are largest among young people and conservative voters.”
Survey details: October 10-15 online, 2000 cases nationwide in Canada.
spark*insights is led by Bruce Anderson, one of Canada’s leading and most experienced public opinion researchers, along with Alex Kohut, former Senior Manager of Research & Advertising in the Office of the Prime Minister. From polling and research to analysis and guidance, we help organizations, uncover the factors driving or influencing public perception to gain valuable insights into the shape and movement of the landscape.