Subscribe for more!
Subscribe to our newsletter for insights and articles on wide ranging issues including reputation management, branding, advertising, awareness, advocacy, and communications. You can unsubscribe anytime.
Our latest survey results show that most Canadians don’t want to see the CBC shut down, but fewer than half think it is fine the way it is today. We offered respondents a choice between three alternative opinions about the CBC (“which of these is closer to your view of the CBC”): It’s important and should continue doing what it’s doing; I want a CBC but I’d like to see a lot of changes; I don’t think the CBC is really needed or useful any more. Our findings:
According to Bruce Anderson: “Conservative leader Pierre Poilievre has indicated he would defund the CBC – although the specifics of what he is proposing are not yet clear. These numbers reveal that the CBC has weaker than ideal public support, but that much of what dissatisfaction exists is better understood as a desire for change, rather than abolition, of this institution.”
The data referenced were gathered online, with a representative sample of 2175 adults across Canada, between the dates December 15, 2023 and December 27, 2023.
spark*insights is lead by Bruce Anderson, one of Canada’s leading and most experienced public opinion researchers, along with Alex Kohut, former Senior Manager of Research & Advertising in the Office of the Prime Minister. From polling and research to analysis and guidance, we help organizations, uncover the factors driving or influencing public perception to gain valuable insights into the shape and movement of the landscape.