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We offered respondents a choice between three views about climate change: in the end, the world will come together, find ways to change and avoid a catastrophe; the world won’t be able to come together and there will be a catastrophe; climate change is not a problem to be worried about. Here’s what we found:
We also asked about climate policy for Canada, and whether people wanted policy in this area to include a price on carbon pollution. Here’s what we found:
According to Bruce Anderson: “Over the last few years, support for climate policies has been strong in part because people saw plenty of momentum around the world in this direction. Ambitious climate action seemed to be a broad political consensus and investment flows and corporate decisions were moving in the direction of how to avert the worst outcomes of climate change.
More recently, the public can see policy rollback efforts in the political sphere (US, UK among other places) and high-profile backlash initiatives in the US around ESG. These stories, along with more evident climate risk and damage with each passing year may be causing the mood to shift. Optimism may be turning into despair.
On carbon pricing, it’s fair to note that most people never like the idea of any tax, at the same time, the recent policy change of the federal government may have made it easier for people to imagine that climate action can work, even if it doesn’t’ include a price on carbon pollution. These numbers highlight a significant new challenge that exists for those who believe pricing carbon pollution is a “must have” element of effective climate policy.”
The data referenced were gathered online, with a representative sample of 2175 adults across Canada, between the dates December 17, 2023 and December 22, 2023.
spark*insights is lead by Bruce Anderson, one of Canada’s leading and most experienced public opinion researchers, along with Alex Kohut, former Senior Manager of Research & Advertising in the Office of the Prime Minister. From polling and research to analysis and guidance, we help organizations, uncover the factors driving or influencing public perception to gain valuable insights into the shape and movement of the landscape.