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spark*insights conducted a national survey, commissioned by Canada’s steel and aluminum industries, among 1,815 adult Canadians, online, between the dates August 3rd-7th, 2024. The highlights of the findings are below.
Bruce Anderson: “Canadians know the Chinese trade relationship is important for our exports. But they have come to believe that China cannot be relied upon to trade fairly, that our workers will be in jeopardy unless we guard against subsidized, dumped products, and that we must remain firm in our commitment to the North American trading pact which is vital to our economy overall and to our strength in the automotive sector. This is not a trade fight Canadians are looking for, but it is one most people seem willing to fight.”
spark*insights is led by Bruce Anderson, one of Canada’s leading and most experienced public opinion researchers, along with Alex Kohut, former Senior Manager of Research & Advertising in the Office of the Prime Minister. From polling and research to analysis and guidance, we help organizations, uncover the factors driving or influencing public perception to gain valuable insights into the shape and movement of the landscape.