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Google search trends reveal what Canadians were most curious about during the 2025 federal election— from party leaders to policies and results.
This analysis was conducted as of May 2, 2025, and reflects Google search trends from the 30 and 7 days leading up to that date.
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In the final week of the campaign, Pierre Poilievre, Mark Carney, and Jagmeet Singh all saw spikes in interest, but Poilievre consistently led in search volume. Carney, running his first campaign as Liberal leader, trailed closely behind, while Singh drew a steadier but smaller share of curiosity. Whether voters were seeking out policies, speeches, or moments from the trail—leader searches offer a direct proxy for public awareness and momentum.
While party platforms were being pitched and debates rolled out, Google Trends also gave us a raw look at what issues Canadians were actively curious about. Over the last month of the election, five topics stood out: housing, immigration, carbon rebates, tariffs, and U.S.–Canada relations.
Housing remained a steady concern throughout the campaign, while immigration surged in the final days. Interest in the carbon rebate spiked briefly—likely driven by payment-related news—before fading. The most consistently searched topic across the month? “US Canada,” reflecting heightened attention on cross-border tensions and Trump-era rhetoric.
Voter curiosity about party platforms also increased as ballots neared. Searches for “Liberal platform” overtook “Conservative platform” in the final 48 hours, but across the full 30 days, the Conservative platform maintained higher search volume overall—with a noticeable spike after mid-April.
During election night and the days surrounding it, Canadians turned their attention to results, turnout, and party leaders. Search terms like “election results Canada” and “voter turnout Canada” topped the charts, both spiking by over 1,000%, with more than 10 million and 100,000+ searches, respectively. Individual leaders also saw renewed attention—“Jagmeet Singh” and “Pierre Poilievre seat” ranked among the most-searched political queries during this period.
The final spike wasn’t just about who won—it was about where they stood, how they performed, and what Canadians still wanted to know.
spark*insights is led by Bruce Anderson, one of Canada’s leading and most experienced public opinion researchers. From polling and research to analysis and guidance, we help organizations, uncover the factors driving or influencing public perception to gain valuable insights into the shape and movement of the landscape.
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