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How we feel about world leaders and a disrupted world order is playing a much bigger role in how Canadians think about their political options today.
In our latest Spark Insights survey (Online, October 16-21, 3992 interviews nationally) we asked how people felt about a number of global figures. Here are some of the things that popped out for me, from the findings:
I don’t recall a time when global geopolitics seemed so disrupted from the perspective of a person living in Canada, or mattered as much to the political mood of Canadians - with the possible exception of some of the Cold War years in the 1960s, and the related sense of risk of a nuclear war.
Trump’s leadership has in some cases caused, and in others, simply enabled the breakdown in a fairly reliable world order. Along the way, he created a more unsettled and worried Canada.
Canadian politics is becoming a lot more connected to this reality.
Today, while two thirds (66%) feel “confident about the future of Canada”, and 61% say “Canada is getting better and more things are going right” while 73% say “world politics makes me fearful”.
Canadians who are most worried (i.e. strongly agree with feeling “fearful”) about world politics are roughly 10 points more likely to find Carney’s leadership appealing, and 10 points less likely to feel that way about Poilievre. These voters are quite a bit more negative towards Trump, Musk, and Putin, and a lot more positive towards Zelensky.
More often than not, Ottawa’s approach to international relations barely mattered to how people evaluated their government, or considered the opposition alternative.
That’s not the case right now.
spark*insights is led by Bruce Anderson, one of Canada’s leading and most experienced public opinion researchers. From polling and research to analysis and guidance, we help organizations, uncover the factors driving or influencing public perception to gain valuable insights into the shape and movement of the landscape.