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Laura Pennell

Head of Business Operations

laura@sparkadvocacy.ca

Laura brings a unique mix of experience at the intersection of politics, media, and public affairs.

Most recently, she served as Publisher of iPolitics, where she led business strategy and operations across multiple media outlets—driving growth and guiding cross-functional teams in a fast-paced, high-stakes environment. She previously served as a senior advisor on Parliament Hill, working closely with Cabinet Ministers, including the Deputy Prime Minister and Minister of Finance, on critical economic files. Her work helped shape national priorities, from federal budgets and inter-provincial negotiations to overseeing key funding initiatives. She later brought that expertise to the private sector, advising clients at a government relations firm across a range of sectors.

A seasoned political strategist and operator, she brings a sharp understanding of how government works—and how to get things done