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Media Planning and Buying, Digital Advertising Analyst
michelle.nguyen@sparkadvocacy.ca
Michelle is a strategist and creative thinker who develops media strategies that reach the right audiences and deliver measurable results.
She has experience overseeing the full media planning process across digital, social media, programmatic, and out-of-home advertising for clients ranging from unions and not-for-profits to national associations across Canada.
Passionate about media planning and performance, she tracks results closely to ensure every campaign delivers strong return on investment.
Outside the numbers and strategy, Michelle's love for couponing comes in handy when negotiating media buys, always finding a way to stretch media budgets as far as they can go.
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