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Véronique Simard

Account Director

vero@sparkadvocacy.ca

+1 613 406-4144

Je parle français!

Véronique Simard has built her career operating where messages carry consequences — from federal leadership transitions to national campaigns and corporate boardrooms.


In 2025, Vero supported Prime Minister Mark Carney from party leadership to the PMO. She later served as Director of Operations to Industry Minister Mélanie Joly. Across multiple federal election and leadership campaigns, she has led francophone communications, supervised national teams, and shaped messaging at pivotal political moments.

Outside government, Vero has held senior corporate communications and public affairs roles with global organizations like Labatt Breweries of Canada and Nespresso (Nestlé). As spokesperson and senior advisor to executive leadership, she managed government relations, corporate reputation, sustainability communications, and crisis response, while engaging elected officials, industry partners, and media across the country. She brings a rare blend of political instinct, corporate discipline, and hands-on leadership — trusted in moments of pressure and transition.

She specializes in strategic messaging, speechwriting, and navigating high-stakes moments — enthusiastically, credibly, and bilingually.