ESG goals are changing the face of business.
Now, more than ever before, investors, stakeholders, regulators, and customers are aligning themselves with companies according to the values they demonstrate.
77%
of Gen Z
would invest in companies that align with their values
60%
of Baby Boomers
would invest in companies that align with their values
86%
of employees
to support or work for companies that care about the same issues they do
What is ESG?
ESG stands for environmental, social and governance. ESG is a set of non-financial performance indicators measuring a business's impact on society, the environment, and how transparent and accountable it is.
People not only want to know how and where their products are being made – but they want to know that the companies they support are making good choices that not only benefit the world, but the communities they operate in and the people that they employ.
Why is your ESG story important?
Storytelling is one of the most powerful means we have to teach and influence. And here at spark*, we are master storytellers.
Good story telling builds familiarity and trust, which are critical components when communicating your ESG efforts. We know how to break through the noise to get you noticed and put your message in front of the people and businesses that matter most to you.
Who needs to tell their ESG story?
Everyone. Whether your business is in finance, tech, transportation, mining, or forestry, your ESG story matters.
Communicating your sustainability practices, whether that is through marketing, performance reporting, or campaign websites, allows you to tell your story and drive advocacy and engagement.
Some recent ESG Work:
Mining Association of Canada
The Mining Association of Canada launched an ESG campaign in 2022 to position the association as a leader in responsible mining and a trusted and reliable supplier of many of the world’s mined resources. spark* developed a dedicated landing page and creative concepts for the campaign, using testimonials from MAC partners and stakeholders.
The campaign targeted customers of metals and minerals as well as audiences that provide guidance to customers about ESG matters.
We layered in several tactics to allow us to tightly target our audience while gaining valuable insights into which approaches resulted in the best engagement. The campaign delivered over 12 million impressions in 8 months.
