Children's Hospital of Eastern Ontario (CHEO): Telethon Donation Drive
Driving donations is essential for CHEO's core mission of improving children's physical, mental and social well-being.
In addition to building a full suite of creative collateral, we developed and executed a paid search strategy that drove a 59.27% increase in conversion rates across the campaign.
This effort helped CHEO reach its all-time donation record of $11.8 million.
High-level SEM/SEO results:
- Donations went up 56% year-over-year
- Conversion rate (how likely someone interested in donating actually donates) went up 59.27% year-over-year
- Click-throughs increased 28.15% year-over-year
- Costs per click decreased 24% year-over-year, helping CHEO's investment work harder
To donate to the telethon, please click here.