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In The Trades

The Context

Representing 700,000+ skilled trades workers, CBTU is the national voice for building trades and is active in providing resources, insights, and public policy advocacy on behalf of the industry.

In partnership with Spark*, SkillPlan, MNP, BDO, and the Government of Canada, a new federal Apprenticeship Program has been launched to help overcome financial barriers employers face to hire and train first-year apprentices.

Spark* has launched multi-year, national, marketing and communications campaign in support of the new Apprenticeship Program with a campaign identity, website and lead generation advertising campaign.

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