Peter Mansbridge joins spark*advocacy as Senior Counsel

With an unrivalled career spanning five decades as one of Canada’s most respected media figures, Peter Mansbridge is adding a new career path as he joins the team at spark*.

Peter is widely recognized for his exceptional work as Chief Correspondent of CBC News and Anchor of the National. Throughout his distinguished career, Peter has amassed dozens of accolades for his outstanding contributions to journalism, including multiple prestigious awards and honorary doctorates from institutions in Canada and the United States. In 2008, he was honoured with Canada’s highest civilian honour, the Order of Canada.

"We are thrilled to have Peter Mansbridge join our team as Senior Counsel," said Perry Tsergas, President & CEO of spark*advocacy. "His unparalleled experience, deep understanding of the media landscape, as well as great storytelling abilities, will help to build upon the current mix of experience and services at spark*advocacy. Clients and colleagues alike can expect to benefit from Peter’s unique insights.”

Peter continues to play a pivotal role in shaping the Canadian media landscape. As the host of Canada’s leading political podcast, “The Bridge” (also heard on SiriusXM satellite radio across North America), and writer of “The Buzz” weekly newsletter from NationalNewswatch.com, Peter keeps his finger on the pulse of Canadian politics and current events. Peter is also a best-selling author (his fourth book “How Canada Works” is released next month by Simon and Schuster), a popular public speaker, and a Distinguished Fellow at the Munk School of Global Affairs at the University of Toronto, where he shares his knowledge and wisdom with aspiring journalists and industry professionals.

“Journalistic integrity and thought-provoking storytelling are more important than ever,” said Peter Mansbridge, “And while my career in a newsroom is behind me, my focus on accuracy, credibility, and depth still anchor my overall concerns. My role at spark* will enable our clients to access that trust.” Peter recently backed up his belief in the future of Canadian journalism by personally funding major new programs at three different universities (King’s, Carleton and UBC).

“Peter and I have talked about the opportunity to do more work together for many years, and I am delighted that we are going to collaborate this way now. I learn a lot and get a lot of satisfaction working with our talented team, and I know he will enjoy the same experience. He’ll strengthen the quality of our advice, our creative, research, and media service offerings, and help grow the knowledge base of our team,” said Bruce Anderson, a spark* founding partner, and Chief Strategy Officer.