spark*public relations

Public relations helps build lasting connections between an organization and its audience through storytelling.

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To make an impact, people need to feel a connection to an organization, a cause, or a product.

Using public relations strategies and tactics, spark* helps advance your agenda and persuade your audience to take action.


What is public relations?

Public relations is the use of strategic communications to manage how an audience sees and feels about an organization, person, or product. It helps build trust, connection, and positive feelings with an audience.


How is public relations different from advertising?

While advertising uses paid promotion, PR is focused on building a narrative to generate publicity and create champions for your organization.


How can we help your PR efforts?


Writing + distributing press releases

With 78% of journalists still wanting to receive press releases and news announcements, we can get your message out.


From op-eds, to blog posts, to internal communications, we help you establish a voice and increase your presence.

Speech writing

We will help you convey your message through succinct, persuasive, and engaging speeches, no matter the occasion.


Media + presentation training

Let us teach you the skills to confidently step on any stage or in front of any camera.

Event planning

Virtual or in person, there is no better way to build a relationship with an audience than through direct interaction. From start to finish we can bring your event to life.

Influencer marketing

Further your credibility by allowing us to engage the right influencers to act as your champions.


Content creation

Share your voice by letting us develop content to post on your owned channels.

Speaking opportunities

Let us identify strategic speaking opportunities and arm you with the information you need to create an engaging presentation.

Reputation management

Who you are matters to audiences, now more than ever. We can build out a strategy to craft your persona and build the reputation you want.


Experiential marketing

Let us take your campaign out of the abstract and engage an audience’s senses through a memorable experience.

ESG reporting

We can ensure key stakeholders know the environmental, social, governance impact of your organization through interactive ESG reporting. Learn more about how we can turn your ESG into a powerful tool for advocacy and reputation building, click here.


Our recent work


Native Women's Association of Canada (NWAC): Get Out The Vote 2021

For too long Indigenous women have been greatly under-represented in voter turnout in Canadian elections and their issues ignored by the government. During the 2021 federal election, we partnered with NWAC on developing the “We’re Done Asking, We’re Voting” campaign.

Aimed at raising awareness and activating Indigenous women in Canada, the campaign used a variety of strategies and tactics including public relations tactics such as content creation and influencer marketing, to advance the story and build authority.


Music Canada: Canada's Music Leaders Event

spark* worked with Music Canada and SOCAN to put on Music Night on the Hill, a Parliament Hill reception celebrating Canada’s music industry. 

Our team worked to develop the event name and theme, the branded collateral materials, and the communications strategy. For the event, our team handled all the event management. We did everything from the guest list to check-in. The evening was well attended by stakeholders, key government and political officials, and the media. It was a night to remember with live performances by Aysanabee, Savannah Ré, and Lili-Ann De Francesco.