Public relations helps build lasting connections between an organization and its audience through storytelling.
While advertising uses paid promotion, public relations is focused on building a narrative to generate publicity, create champions for your organization or cause, advance your agenda, and persuade your audience to take actions.
Public relations is the use of strategic communications to manage how an audience sees and feels about an organization, person, or product. It helps build trust, connection, and positive feelings with an audience.
While advertising uses paid promotion, PR is focused on building a narrative to generate publicity and create champions for your organization.
From learning how to speak to the media to building confidence in your presentation skills, we offer in-depth, interactive coaching sessions. Whether you’re a beginner spokesperson or C-Suite executive, our team of professionals will help you improve your delivery.
We understand how modern newsrooms and media work. We handle the packaging of materials, outreach, follow-up, interview prep, and amplification of successful media hits.
A robust social media strategy will help your organization increase awareness, establish credibility, and stay top of mind. From full service community management to campaign-specific content creation, we’ll develop a strategy that meets your organization’s unique needs.
Through our media monitoring service, we scan thousands of online, print, broadcast, audio, and social channels for mentions of your brand, keywords, and the topics that matter most. We'll then provide analysis and reporting so you never miss a mention.
Social listening gives insights into your audience, including how they feel about you and how to connect with them. Through regular reporting, we’ll monitor direct mentions, plus conversations and trends around the keywords, topics, competitors, or industries that matter most.
We’ll launch your email marketing efforts or take your newsletter to the next level through list building, template design, content creation, scheduling, and reporting.
Why wait for the mainstream media to pick up your story? Share your point of view through our video creation and editing services. Working with a photojournalist we’ll bring your vision to life.
Begin with the basics of content creation and community management or jump right into social media growth and expansion strategies. We’ll provide a personalized deck and presentation based on what you’re looking to achieve.
We’ll do a deep dive into a your current social media efforts, focusing on strengths and weaknesses. You’ll be provided with a deck that identifies opportunities for growth and outlines specific and detailed recommendations to level up your social media strategy.
A crisis needs a leader. We’ll guide you through the uncomfortable moments and get you to the other side. Our sound advice is only a call away.
Need some extra writing support? We’ll help you establish your voice and increase your presence. Whether you’re looking for assistance with blog posts, newsletters, press releases, op-eds, presentation notes or speeches, at spark* we do it all.
Influencers can help you reach and build trust with highly engaged audiences. We'll recommend influencers, build a content strategy, and act as a liaison to handle all communications and contracts.
For too long Indigenous women have been greatly under-represented in voter turnout in Canadian elections and their issues ignored by the government. During the 2021 federal election, we partnered with NWAC on developing the “We’re Done Asking, We’re Voting” campaign.
Aimed at raising awareness and activating Indigenous women in Canada, the campaign used a variety of strategies and tactics including public relations tactics such as content creation and influencer marketing, to advance the story and build authority.
spark* worked with Music Canada and SOCAN to put on Music Night on the Hill, a Parliament Hill reception celebrating Canada’s music industry.
Our team worked to develop the event name and theme, the branded collateral materials, and the communications strategy. For the event, our team handled all the event management. We did everything from the guest list to check-in. The evening was well attended by stakeholders, key government and political officials, and the media. It was a night to remember with live performances by Aysanabee, Savannah Ré, and Lili-Ann De Francesco.
Managing Director, Public Relations
A trusted leader and compassionate storyteller, Annette is an accomplished broadcast journalist with over two decades experience working in various cities and newsrooms in both television and radio.
Tell us your needs, challenge us with your project, get an estimate, come for a coffee and a chat (or reach out for a virtual one)!
Address: 71 Bank Street, 6th Floor, Ottawa, Ontario, K1P 5N2
Email: hello@sparkadvocacy.ca
Telephone: (613) 367-5513
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