are on at least one social media platform
Hours a day
are spent on social media by Canadians
use TikTok every month
Grow your online presence
Social media management is essential for building a community online. A robust social media strategy will help your organization increase awareness, establish credibility, communicate important messages, and stay top of mind.
Remember the social in social media
Community management is critical for building and engaging with your community online. Through both proactive and reactive engagement, you can gather feedback, provide support, and gain audience insights.
Lead the conversation
Social listening takes the guesswork out of social media. It gives insights into who your audience is, how they feel about your organization, what they’re looking for, and how you can effectively connect with them.
See how you stack up
Set yourself apart from the competition. Competitive analyses offer a peek into your competitors’ social efforts. These insights highlight where their strategies are working well and where there are untapped opportunities.
Our solutions. Your social.
Social media +
Pass over the keys for your social media channels and we'll take care of the rest. This includes developing a monthly content calendar and creative, scheduling posts, community management, and monthly metrics reporting.
Looking to manage your social media internally but need a bit of support? We can provide monthly content calendars with pre-made posts and creative.
Campaign organic social media support
Social media should play a role in every communications campaign. We'll provide a content calendar designed to work around your existing social posts.
We’ll do a deep dive into a your current social media efforts, focusing on strengths and weaknesses while identifying opportunities and providing recommendations.
Social listening +
Find out what's being said online with Social Listening + Competitive Benchmarking. We'll provide monthly reports based on our key social listening and competitive analysis findings with recommendations to guide your social strategy.
We’ll provide a personalized deck and presentation based on what you are looking to achieve, from tips and best practices to a session for your leadership team.
Our recent work
CropLife Canada: Nature Nurtured
CropLife Canada represents Canadian manufacturers of pesticides and plant-breeding products. To help raise awareness on plant breeding innovation, we partnered with CropLife to create the Nature Nurtured campaign.
Drawing praise and appreciation from industry and government stakeholders, the Nature Nurtured campaign won the 2021 CAMA Agri-food marketing award for Government Relations.
Value through engagement
Canada's Digital Technology Supercluster is one of five federal innovation clusters. In 2021 we took over community management for the Digital Technology Supercluster. This included handling everything for their social channels - both creating content and engaging with other accounts. In six months we achieved:
- 151k impressions
- 1,900 engagements
- 624 new followers
Space Canada: Digital launch event
Space Canada is a new industry association, representing Canada’s space innovators and allied industries. On March 3, spark* helped host a virtual event to officially launch Space Canada. On launch day, Space Canada's organic social media earned:
- 116,620 impressions
- 4,111 engagements
- 935 clicks on the content shared
- 1,045 new followers