Insights

Our spark*insights team conducts a variety of public opinion research. With a speciality in narrative message testing and ad testing. Our toolbox includes custom online surveys, focus groups, and third-party data analysis.

We study what people like, dislike, will vote for, and try to understand why. We explore company and industry reputation, policy issues and crisis management topics.

Find out what we can do to help you by emailing our insights team at hello@sparkadvocacy.ca.

Bruce Anderson

Canadians dislike Trump - more than Putin, Kim Jong Un, Xi Jinping and Elon Musk. November 2, 2026

How we feel about world leaders and a disrupted world order is playing a much bigger role in how Canadians think about their political options today.

Bruce Anderson

3 out of 4 are ok with Ottawa’s handling of US relations; Canadians want the right deal, not the quickest deal. October 28, 2026

In our latest Spark Advocacy polling we found that 74% give Mark Carney and his government a good or acceptable rating for handling Canada-US relations, a number which has held steady from our last measurement, when negotiations had broken off.

Bruce Anderson

Satisfaction with Carney touches 70% for the first time: is ‘bridge’ politics beating ‘wedge’ politics? October 28, 2026

Despite, or because of, these uniquely challenging times, Carney has drawn support from left, right and centre; and polarization has eased.

Bruce Anderson

Trump’s real trade deficit? More tariffs=fewer votes. September 24, 2026

With a few weeks to go to the midterms, the President continues to lose Americans when it comes to his tariff policies. Here’s how some critical races are shaping up.

Bruce Anderson

3 out of 4 Canadians are open to a different model for operating airports. September 17, 2026

Details around service standards and price impacts will matter, but the public instinct is less anxiety and more willingness to imagine the upsides of change.

Bruce Anderson

Canadians prefer trade peace, but are ready to defend ourselves with whatever it takes. September 8, 2026

80% are willing to tax or limit exports of oil, canola, potash and electricity, and end purchases of US military equipment.

Bruce Anderson

Liberals lead 49%-29%. Approval of Carney government climbs to new high. September 2, 2026

Canadian voters are galvanized by Trump’s attacks and aligned with Carney’s approach.

Bruce Anderson

With Liberals up by 19 nationally - the by election mood is more "steady on" than "listen up". August 11, 2026

Conservatives sit 24 points behind the Liberals among voters on the centre of the spectrum.

Bruce Anderson

Patient, firm and focused. The (not nasty) Canadian mood as August 19 approaches. August 7, 2026

Canadians aren't flinching, panicking or for capitulating in the face of Trump's pressure tactics. Trump's schtick is getting old.